Who are we addressing?


When it comes to any kind of communication whether a blog post, a speech, an open letter, a sermon, a lecture, etc etc. – who we are addressing has to be considered.

However blogging and indeed, whatever means we use to address the public, is like casting a net into the sea.

We do not really know who we are addressing, unless it is a bunch of students in a lecture hall, who are studying the particular subject we have been asked to speak on.

Then we can at least be sure that they have some glimmer of understanding as to the information we are passing on. We certainly know about one part of their life – that they wish to put major time into the subject they are taking their degree on.

Even then, if the lecture is released on YouTube or such similar ‘devices’ – we do not know who is tagging along, or looking-in on the address we are giving.

Stop and think this over for a moment. The subject is: who are we addressing – or who do we want to address?

Is there any way we can be sure we are addressing the right people? The right people being those who understand enough of the subject to at least begin to understand and appreciate it, or who even want to listen in the first place.

Also – do we not desire in some cases – to reach those who, we hope, have never heard of this ‘stuff’ we are passing on – hoping therefore that they will latch-on-to our important message, as they are the ones who need it the most?

All the so called ‘followers’ of our blog whose avatar we see or never see, even if they drop by, once in a blue moon, have a rough idea of the kind of writing we engage in.

Those who have been here (Seedsinmotion…), at least once in their blog viewing life – know that I share poetry, paintings and Christian teaching. 

Emerging birds by Ken Riddles

I have short seasons when you get more of one than another.

Who is my audience? – well, besides the ‘like hitters’ I do not have a clue. I rarely check my stats page to try to get an idea.

And so I suppose I have failed at the first step, in ‘how to promote and increase traffic on your blog’.                                         

There is a spiritual element in reaching others. A principle attached to gospel communication: I planted, Apollos watered, but God gave the increase.

We learn that God ultimately is the influencer when it comes to the spreading of His gospel message. He it is who changes the heart of a man or a woman and convinces them of His truth, regardless of who spreads it through blog or speech etc.

So what about response to what we share on our blogs?

You are hoping for a particular response in the context of your subject matter. You imagine how you would like things to be – lots of comments? Lot’s of ‘likes’ – will that do? Many products sold? Fame and fortune for you as a result?

I’m suggesting that we can only have a rough idea of our readership.

There are many profound things to share. But if we do not reach sincere listening ears, perhaps it is wrong to share those things (?).

An extreme example (in the Christian blogging context) of when not to share, would be:

“Do not give what is holy to the dogs; nor cast your pearls before swine, lest they trample them under their feet, and turn and tear you in pieces.

This refers to those who do not appreciate, but in actual fact, reject, mock, or ridicule you or what you share.

Rejecting what is precious to you. Too precious to be thrown to the dogs. But what of those who appreciate and concur with the profound truth you are sharing? Well – back to the original problem. How do we know they are listening?

So I refrain from sharing a lot of the spiritual truth that I would share if I knew for certain that the Christians who would benefit from it, are in fact listening.

Spiritual things are spiritually discerned. Jesus told His disciples that He had many things to say to them, but they were not yet able to receive them.

So all Jesus knew, was not all He shared.

The reason I share poetry and art is because they give life an extra enjoyable edge, as far as I am concerned.

They are creative activities.

There can be however, a leftover from past eras that lingers in the psyche of some Christians who consider art and poetry that is not directly concerned with biblical matters as being ‘of this world’ and best ignored..

This is the kind of narrow view that turns many non-Christian would-be seekers of truth, away from the Christian faith. Concluding that Christians, seem cold and detached and in their Pharisaical bubbles.

‘Holier than thou’ individuals who do not fulfil the law but are under it and it’s curse. In Galatians we read:

For as many as are of the works of the law are under the curse; for it is written, “Cursed is everyone who does not continue in all things which are written in the book of the law, to do them.

The antidote/solution to this is also given in Galatians:

Christ has redeemed us from the curse of the law, having become a curse for us (for it is written, “Cursed is everyone who hangs on a tree”),

Someone has, I believe correctly stated: (I would imagine somewhat with tongue in cheek) that some Christians are so earthly minded they are of no heavenly use, but some are so heavenly minded they are no earthly use…


When I write poetry it is with an open-ended approach, by that I mean, it can be profound or ‘light’, about real or imagined things, to be taken seriously, or humorously, as having real meaning or none.

It is not always spiritual, in the strictest sense of the word. It is written mostly because of my love of words.

Christians aught to understand that they must remain insulated from the spirit of this world. When we engage in cultural activities, we run the risk of our insulation becoming worn-thin. When we sense this, we must run into the shadow of the Almighty – or the name of The Lord which is a strong protective tower – in order to abide there and receive fresh sustenance. Renewing our minds in the Presence of God and His Word.

For the sake of the kingdom of God – I have often abandoned all creative activity for a season, in order to give myself to spiritual life, the life  of the kingdom. Serving God in praying, preaching, or witnessing to Christ’s saving Grace.

However, walking with a healthy spiritual life, means creativity enhancement.

When I paint, it is rarely about Christian subject matter. 

Jazz by Ken Riddles

Many Christian artists feel they can’t paint anything else, that they are obliged to paint Christian subjects. I am not of that persuasion. Everyone must respond to their own inner promptings.

To be naturally-spiritual and spiritually-natural, kind of sums up what I’m saying.

Again – I don’t have a clue who I am addressing. And try to strike a balance in giving vent (as all bloggers do) to what we consider worthwhile to share with others.

With regard to the need to communicate – that all bloggers have, – I would suggest we are simply – built that way!

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